HANK FM is as much as an attitude as it is a lifestyle and is fast to become the premier destination for fans of real country music with real variety, covering hits from the golden years of the 80’s through early 2020’s. With a commitment of delivering the soul of country music, HANK FM is sure to be the go-to station for listeners eager to “Crank the HANK!” and enjoy the rich, authentic sounds of country’s greatest eras. Our carefully curated playlist includes legends such as Alan Jackson and Shania Twain alongside other icons that have shaped the genre. HANK FM is not just a radio station; it’s a community for those who hold the stories, melodies, and heritage of country music close to their hearts.
Radio Delivers Massive Reach In Real Time.
- Today Radio continues to reach more than 240 Million listeners every week, which is 93% of the population.
- Virtually all Radio listening is done in real time, giving advertisers control of message delivery.
- Radio reaches more people between morning and evening than any other medium and delivers messages just before they shop*.
- Radio reach and listening levels have remained big and consistent over the past 3 years for virtually every demo including young people.
- Far more people listen to the radio on a typical day than use Facebook, Google Web Search or YouTube**.
- Sources: Arbitron data from RADAR, PPM and Diary reports
*gfkMRI Media Day 2011 and USA Touchpoints 2012
**comScore and RADAR
Radio’s Thriving Digital Technology
Enables Interaction and Activation.
- Digital has expanded Radio’s reach and creative capabilities.
- Through Digital, Radio can further interact with its listeners enhancing audience engagement.
Mobile Apps, Facebook, Texting, Twitter, Online streaming, interactive listener programming, opt-in email databases, You Tube videos open digital doors for our listeners and advertisers and provide Activation. - 70% of listeners said they follow their favorite personality and/or radio station on social media.
- 55% of listeners said they listen to their favorite personalities on computers or mobile devices when away from a radio.
*Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles
If you would like to learn more about advertising on Hank FM, please call or email:
General Sales Manager
Natalie Marsh
natalieo@lvradio.com
